FaceBook AD Types

Innovative and powerful ways to tell your business story!

With so many active users on Facebook and Instagram, it may be difficult for you to decide which Ad Type to use to reach new customers and reengage with existing customers. There are 1.6 billion people worldwide who are connected to a small business on Facebook, so you need to get yours on the map! Our team breaks down each Ad type to help you understand which is the best for your business.


Show your customers who you are or what you sell in one high quality picture and to the point copy.

When is this your best option?

  • You want to drive people to your website
  • You want to drive people to your website
  • You want to raise awareness of your products

Top tips for Photo ads:

  1. Make your ad feel familiar by showing people using your product rather than the product on its own. Your ad will seamlessly fit into your customers feed, amongst posts from their family and friends, making it feel a part of their social fabric.
  2. Too much copy is distracting and can lead to your ad being shown to less people. So, remember: LESS TEXT IS MORE.
  3. Have a single focal point.
  4. se high resolution images. You don’t need to be a professional photographer but pay attention to size and quality.
  5. Experiment with different images and formats.


Tell your business story with sight, sound, and motion. Video ads are available in a variety of lengths and styles. Your video can appear in the feed, stories, and in-stream.
What video formats can you use?

  • Slideshow
  • Stories
  • Carousel
  • Collection
  • Messenger
  • Playables
  • Instant Experiences
  • Premium Video

Our top tip for Video ads:

Make sure the first 3 seconds of your video grabs your customers attention.

Instant Experiences

Think full screen ads that load instantly, are optimised for mobile and are designed to completely capture the attention of your customers.That’s an Instant Experience. You can make use of videos, photos, carousels, tilt to pan and lifestyle images with tagged products. All in one place.


Stories enable you to create a customisable edge-to-edge experience, immersing people in your content. Stories can make use of existing video content or images, as long as they are the right dimensions for full-screen, vertical formats.

Why should your business be using stories?

  • They increase customer intent
  • They inspire action
  • They are fast, authentic, and helpful


Start conversations with your customers through Messenger ads. Why Messenger? Well, an estimated 1.3 billion people use Messenger every month. Yep, that’s eight zeros after the 1.3! Depending on what your business goals are, you can run messenger ads as an objective or as a placement.


Don’t have the budget to create videos? You can create a slideshow in minutes from your desktop or mobile using existing images. Slideshow ads also use 5x less data than videos, allowing you to reach people with slower internet connections.


Carousels allow you to use 2 – 10 images or videos in a single ad. When should your business use carousel formats?

  • You want to show off multiple products
  • You want to highlight the features of a specific product
  • You want to explain a process
  • You want people to actively engage


Collection ads make it easy for customers to browse your products and to then make to a purchase. Collection ads feature a primary video or image with four smaller additional images below in a grid-like layout. Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience – all without leaving Facebook or Instagram. Cool right?!

Facebook provides endless opportunities for your business to tell its story and promote products. Before choosing a format think of your business goals and how you want customers to see your brand. If you’re still unsure, reach out to our team and we will gladly help.

25 March 2021

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