Ads, ads and more ads

Facebook ads work best when you're focused on what you want to achieve. Whether it may be generating leads, engaging with clients or driving sales, your advertising objectives are super important when deciding what action, you want people to take when they see your ads.

Awareness, Consideration & Conversion objectives are the 3 main objective types to consider in order to reach those business goals!

Let’s take a look at each in more detail as well as the business goals set aside for each.


Awareness:

these are objectives that generate interest in your product or service. Let your audience know what it is exactly that makes your business valuable.

This is done through Brand Awareness and Reach.

Brand Awareness

Reaching new customers to introduce to your brand and/or improving brand awareness with users who are already familiar with your business, brand/products.

Reach

The reach objective is pretty straight forward—you want your ad to be seen by as many people in your target audience as possible.


Consideration:

These objectives are designed to target people who know your brand but want to know more about the products/services you.

This includes Traffic, Engagement, App Installs, Video Views, Lead Generation & Messages.

Traffic

The goal here is to send users to a specific page of your choice. This is typically used to give users more information about your business, brand/products.

Engagement

The goal here is to send users to a specific page of your choice. This is typically used to give users more information about your business, brand/products.

App Installs

This objective is the most efficient and cost-effective way to get app installs as your ads will only be shown on mobile and to people who are likely to actually install the app.

Video Views

This is a great objective for reaching new audiences that are not familiar with your brand. Your ad will be shown to people who are most likely to watch your video.

Lead Generation

Optimized to collect information from people who are interested in your business, brand/product by using lead forms. (You can edit these at any time)

Messages

The goal here is to take people from your ad to Facebook Messenger, to answer any questions, offer recommendations & encourage interest in your business.


Conversions:

Objectives that encourage people interested in your business to buy or use your product or service. Think the End-Game.

Conversions

Your ad will reach people who are likely to take action on your site such as adding items to a cart, downloading your app or making an actual purchase!

Catalog Sales

Your ad will show products from your catalog (either manually captured products, or pulling your products from a feed) that best match your audience's interests.

Store Traffic

These ads will be shown to people who live near your physical store locations and are most likely to visit/stop by.


Choosing the right Facebook objective will have a significant effect on your ad results. If you are looking for some help with your Facebook Ads, feel free to contact us & our skilled team will get you going in the right direction! ;)

19 May 2021
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