1. Facebook Advertising for Your Dealership
2. Instagram Stories for Your DealershipWith 6.8 Million users in South Africa, Instagram is a social media titan. Instagram has a relatively young user base and has superseded Snap Chat as the king of stories. Stories were originally developed by Snap Chat and are short videos or photos that last a maximum of 24 hours.
3. YouTube Videos for Your DealershipYouTube is the go-to platform for reviews and recommendations from sources other than the buyer’s family and friends. Therefore, YouTube is a great place to capture potential customers who are actively looking for information on which car to purchase. Your dealership could post comparison videos on vehicles you are currently stocking, or other kinds of information packed videos. You are also able to capture this information seeking audience through targeted advertisements on YouTube and Google.