Digital Advertising

Digital Advertising

Digital Advertising is taking over traditional marketing, and it is becoming increasingly more important to the success of all businesses. At R.E.D we understand the world of digital advertising and how to make it work for our clients. We believe reaching your clients and prospects through multiple platforms and channels will greatly increase purchase intent, trust in your business and client retention. R.E.D. specialises in Facebook, Instagram, Google AdWords, LinkedIn and Twitter advertising. We strive to know and understand your business, your objectives and your long-term goals to tailor the best multichannel marketing strategy for your business.

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FACEBOOK & INSTAGRAM ADVERTISING

FACEBOOK & INSTAGRAM ADVERTISING

Facebook social media icon Instagram social media icon

  • There are over 2.23 billion monthly active users of Facebook
  • Every 60 seconds on Facebook: 510,000 comments are posted,293,000 statuses are updated, and 136,000 photos are uploaded
  • There are over 2.23 billion monthly active users on Instagram.
  • Instagram has 2 million monthly active advertisers

R.E.D. specialises in Facebook and Instagram advertising with hundreds of accounts under our care. We take care of the entire process, from the conception of your idea to the conversions rolling in. Our experts will take care of designing the ads, planning your campaign, choosing the correct placing and targeting, buying the ad space, monitoring and optimising your ad campaigns and thereafter provide you with a report of the advertisements success.

Through Facebook and Instagram our specialists can:
    • Boost your brand awareness and get your business, offers and deals to reach as many people as possible.
    • Drive traffic to your website and send potential clients to find out more about your business, see all your product catalogues, request quotes all while building a custom database of hot leads.
    • Generate leads for your products and services.
    • Encourage prospects to communicate with your brand through messenger
    • We can also boost engagement, maximise video views, drive foot traffic and much more.

GOOGLE ADVERTISING

GOOGLE ADVERTISING

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  • There are 3.5 billion searches per day
  • There are 87% global market shares

Google has a massive user base and is one of the largest digital advertising mediums in existence. Google AdWords is Google's digital advertising programme which allows businesses to target their campaigns to very specific audiences. Google AdWords is an extremely powerful marketing tool for any business, that is if it’s done right. AdWords can be tricky, but at R.E.D. we have perfected the art and science that is Google AdWords. Our AdWords specialists will help you create and deliver the most effective campaigns.

Through Google our specialists can:
    • Advertise your business, products and specials on Google’s search network. This will show your products or services to your target audience when they are searching on Google or on other websites that partner with Google.
    • Showcase your business, products and specials on Google’s display network. This network will allow us to display your products or services on millions of popular websites, apps, videos and more.
    • Give your business maximum exposure through detailed targeting and specific campaign objectives.

LINKEDIN ADVERTISING

LINKEDIN ADVERTISING

LinkedIn social media icon

  • Linkedin has 560 Million active users
  • 44% of users earn over R988,000 per annum

LinkedIn is a platform which supplies a unique audience of business professionals. Our specialists can use LinkedIn to target your ads to highly specific audiences, where we can target decision makers, income brackets and various industries. LinkedIn is great for B2B marketing; however, our specialists can also move beyond B2B to highly specific B2C audiences.

Through LinkedIn our specialists can:
    • Generate your leads for your business, drive website traffic and increase brand awareness through targeted text or video ads.
    • Deliver personalised message ads directly to prospects inboxes.

TWITTER ADVERTISING

TWITTER ADVERTISING

Twitter social media icon

  • Twitter has 330 Million monthly active users
  • 93% of users who follow small businesses have purchase intent

Twitter is small in comparison to Facebook and Google; however, it is still a social giant. Twitter offers excellent opportunities for businesses to expand their influence and connect with their target audience. R.E.D.’s social specialist will help you set the right campaign objectives to achieve your business goals. Our specialists will also pinpoint your target audience through detailed targeting, optimise your budget to get the best results for your ad spend and create attractive and compelling creatives to drive your campaign forward.

Through Twitter our specialists can:
    • Promote your businesses tweets and maximise your reach to grow brand awareness.
    • Foster tweet engagement by optimising your campaign to get more retweets, likes and replies.
    • Promote and grow your account to increase your twitter followers.
    • Drive traffic to your website.

SMS CAMPAIGNS

SMS CAMPAIGNS

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  • 73% of people read every message they open
  • 75% of consumers like offers sent over text messages

SMS marketing campaigns are a giant in the digital marketing space with its massive reach and high engagement rates. The SMS open rates are far higher than other digital platforms with an astonishing 98% open rate. SMS campaigns can have immediate results with 95% of text messages are red within 3 minutes. At R.E.D. our digital specialists can get your businesses message in front of thousands of prospect clients in a matter of hours.

Through SMS campaigns our specialists can:
    • Create distinctive, unique call to actions for your campaigns
    • Launch click to web campaigns to drive traffic to your businesses website
    • Spread your businesses message rapidly
    • Retarget your current clients
    • Reach thousands of prospect clients

EMAIL MARKETING

EMAIL MARKETING

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  • Email has a median Return on Investment of 122%
  • Over 21% of all messages are opened within the first hour of sending

Emails are a global communication tool used by both businesses and consumers. The power of email marketing is extraordinary, with its massive daily usage rates and its tendency for high ROI. There is a large percentage of consumers who would enjoy receiving relevant promotional content from your business. At R.E.D. our specialists will help get your business to the inboxes of your current customers and potential clients.

Through email marketing campaigns our specialists can:
    • Drive traffic to your website
    • Mass market your events, offers, specials and more
    • Re-target to previous customers and interested prospects

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